Cover of Colored Television by Marla F. Frederick
Colored Television
American Religion Gone Global
Marla F. Frederick
SERIES: RaceReligion

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December 2015
256 pages.
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Cloth ISBN: 9780804790949
Paper ISBN: 9780804796989
Digital ISBN: 9780804797009
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The presence of women and African Americans not simply as viewers, but also as televangelists and station owners in their own right has dramatically changed the face of American religious broadcasting in recent decades. Colored Television looks at the influence of these ministries beyond the United States, where complex gospels of prosperity and gospels of sexual redemption mutually inform one another while offering hopeful yet socially contested narratives of personal uplift. As an ethnography, Colored Television illuminates the phenomenal international success of American TV preachers like T.D. Jakes, Creflo Dollar, Joyce Meyer, and Juanita Bynum. Focusing particularly on Jamaica and the Caribbean, it also explores why the genre has resonated so powerfully around the world. Investigating the roles of producers, consumers, and distributors, Marla Frederick takes a unique look at the ministries, the communities they enter, and the global markets of competition that buffer them.

About the author

Marla F. Frederick is Professor of African and African American Studies and of the Study of Religion at Harvard University.

"Frederick has identified an important topic in the global flows of black religion through the work of influential television broadcasters. Her book makes a significant contribution to our understanding of religion in the African diaspora, religion and the American media, and Pentecostalism."

—Judith Weisenfeld, Princeton University

"No other work in black religious studies so well documents the history of television media in black Christianity in the U.S. and how it manifests itself and morphs in a global context, in this case, the Caribbean."

—Monica A. Coleman, Claremont School of Theology

"Marla Frederick who teaches African American Studies at Harvard University has quickly emerged as one of the notable ethnographers in the United States. Her latest book Colored Television is a continuation of her excellent scholarship...[This book] offers a fresh and challenging articulation of the character of the global charismatic renewal of Christianity within the framework of cities, the socio-economic situation of poor urban residents, and urban spaces."

—Nimi Wariboko, Pneuma