"This work may be the exception to the general rule that economics books that carry a movie, cartoon, or literary theme are tedious. In a book that will capture the imaginations of avid readers of pop economics, Hall manages to pull together a collection that references all the characters in the popular television show . . . Recommended."—B. P. Keating, CHOICE

"This 16-chapter volume will prove valuable, not only to instructors seeking to make their economics principles classes livelier, but to general readers. Those who have long avoided the 'Queen of the Social Sciences' will find Homer Economicus a stimulating and pleasurable introduction to the field. They may well lose any natural inhibitions about thinking like an economist—which is not, as popular prejudice would have it, thinking cold-bloodedly or relying excessively on mathematical or graphical tools to model and understand human behavior. In Springfield, these authors show us, profound economic insights can emerge from the most mundane human activities, and we can develop a powerful intuition about economic decision-making by studying even silly or hilarious scenarios . . . So if you want a sneakily entertaining way to start thinking like an economist, grab a donut or a Duff, get comfortable on the living room sofa, and started reading about those two-dimensional but remarkably interesting creations of cartoonist Matt Groening."—Stephen J.K. Walters, Library of Law and Liberty

"Homer Economicus quenches your thirst for learning like a Duff beer. The reader, through the lens of The Simpsons, will learn more about economics is a few hours than any textbook can possibly teach. My advice is that you kick back, put your feet up at your desk and enjoy a donut or two while you read this fascinating collection. Mmm."—G. Dirk Mateer, Senior Lecturer, University of Kentucky

"Homer Economicus in action! The Simpsons is an excellent window onto the world of economics, and this book shows you how and why."—Tyler Cowen, George Mason University, blogger at The Marginal Revolution, and author of Discover Your Inner Economist

Joshua C. Hall is Associate Professor of Economics at West Virginia University. Formerly an Economist for the Joint Economic Committee of the U.S. Congress, he is a co-author of the widely-cited Economic Freedom of the World reports and author of over 50 articles in journals. Hall has taught principles of microeconomics throughout his career.