"Success today is often about which teams can change and innovate the fastest. This book will help organizations get new products right the first time. It should be a cornerstone of management development programs."
—Paul Walsh, Chairman McLaren Group

"...a menu of options to optimize your chances of winning with new innovations. The framework in this book will help you move faster, be smarter in defining the market and the potential upside, and execute with confidence to increase your chances of success."
—Ania Smith, CEO, TaskRabbit

"This is how investors want their CEOs to think. When does a team seek input into product/market fit? Not just at the outset, but every day along the way. When does a team stop pressure-testing the product concept against the market need? Never. When does a product owner stop listening? Never. The lessons provided by the authors are practical, applicable, and invaluable."
—Paul LaViolette, Managing Partner, SV Health Investors, former COO Boston Scientific

"One thing I really like about this book is its strategic approach to both internal product development and acquisition of innovative new platforms. Few organizations combine both effectively."
—Kevin Mayer, CEO Candle Media, Former CEO TikTok

"Provides a great framework for those of us involved in early-stage product platform development as we make the tough calls on where to place our investment bets."
—Paul K. Wooton, Adjunct Professor, Rice Bioengineering & Exec Director Rice Biotech Launch Pad

Stuart Jackson led L.E.K. Consulting as Global Managing Partner and now serves as Vice Chair. He has worked with hundreds of clients who have enjoyed higher growth, increased their profit margins in existing businesses, added scores of new services and products, and completed more than 100 merger and acquisition transactions. He is a past recipient of Consulting Magazine's Top 25 Consultants award. He is the author of the highly acclaimed book Where Value Hides: A New Way to Uncover Profitable Growth for Your Business (Wiley, 2006) and has contributed to The Wall Street Journal, The Journal of Business Strategy and Harvard Business Review.Ilya Trakhtenberg is a Managing Director with L.E.K. Consulting and a leading partner in its healthcare practice. In his 15 years with L.E.K., he has led hundreds of engagements with a wide range of corporate and private equity clients to develop and launch innovative new products, accelerate business growth, and deliver superior investment returns. He has published more than a dozen journal articles, serves as a regular speaker at industry conferences, and founded L.E.K.'s MedTech Launch Center of Excellence. Ilya is also a past recipient of M&A Advisor's Emerging Leaders Award and a board member of L.E.K.'s global Sustainability Centre of Excellence.