"Ian Mitroff has done it again; He and Abraham Silvers have opened our eyes. Here's a lucid and thoughtful account of why we fail to be adequately lucid and thoughtful—and what we can do about it. Bravo!"—Robert B. Reich, Professor of Public Policy, University of California at Berkeley, and former U.S. Secretary of Labor

"A bracingly powerful book, which should be required reading for all professionals and experts of every stripe. It will liberate all readers from the tyranny of conventional reasoning. The authors give new meaning to Veblen's classic phrase, "trained incompetence." —-Warren Bennis, University Professor, University of Southern California and co-author of Transparency and Judgment

"Dirty Rotten Strategies is insightful, provocative, and important." —-Karen Armstrong, Best-selling author of The Spiral Staircase

"Ian Mitroff and Abraham Silvers nail one of the most pressing challenges of our time. In a deeper way, they show how we can get so distracted by our assessment of a problem that—no matter how well-executed the solution—it can be a complete waste of time, often making the problem much worse! The "War on Drugs" comes to mind as an example[]This book is a wake-up call for problem solvers."—John Renesch, futurist and author of Getting to the Better Future: A Matter of Conscious Choosing


"Mitroff and Silvers suggest that our current challenges are 'wicked problems' that can only be managed by mixing conventional and highly unconventional ways of looking at the world. Incisive and original, Dirty Rotten Strategies demonstrates just how valuable systematic thinking can be in helping America to clean up all of its 'messes.'" —Morley Winograd, Executive Director of the Institute for Communication Technology Management, USC Marshall School of Business and co-author of Millennial Makeover


"Ian Mitroff and Abraham Silvers have written one of the definitive books on the tragedy of well-considered, well-meaning and well-researched error. The great merit of their non-technical, powerful book is the clarity with which they demonstrate that many of the most disastrous decisions are made by brilliantly solving wrongly defined problems. Using a prodigious range of examples from politics, health care, organizational disasters, and national security, they show how cognitive and emotional factors conspire to produce what they term the 'Type Four Error,' in which we mislead not only ourselves but others to act and think in ways directly opposed to generally agreed objectives and values. The book's main contribution is to train us to question the ways we define problems, and to help us avoid some of the errors that we all too easily lapse into. It will be of great value to all those who are perplexed by human ability to repeat mistakes in any field of action and thought."
—Yiannis Gabriel, The School of Management, Royal Holloway University of London, author of Organizing Words: A Critical Thesaurus for Social and Organization Studies

Ian I. Mitroff is an Emeritus Professor from the University of Southern California, where he taught for 26 years. He is currently the President of Comprehensive Crisis Management, a consulting firm which offers an integrated approach to Crisis Management. Mitroff is also the author of several well-received books, including Crisis Leadership (2003) and Why Some Companies Emerge Stronger and Better From a Crisis (2005). Abraham Silvers was Associate Professor of Statistics at Baylor College of Medicine and Adjunct Professor of Statistics at the University of California at San Francisco Medical School. Having written over 100 papers and book chapters, Silvers was elected a Fellow of the American Statistical Association (ASA) in 1988 for his contributions to clinical trial methodology. In 1993 he received the distinguished medal in environmental statistics from the ASA. He currently provides environmental statistical consulting and support in the design, database management and analysis of health studies and clinical trials.